What is MBA Advertising Management Degree: Course, Subjects, Eligibility, Admission, Scope, Salary, Career, Job Opportunities, and More

Welcome to a Comprehensive Guide on MBA in Advertising Management. This blog will help you learn about the MBA in Advertising Management course. We will talk about the course details, admission process, career options, and more. If you are a student thinking about this degree or someone wanting to change careers, this guide will give you useful information.

 

MBA Advertising Management Degree – Overview

An MBA in Advertising Management is a special course for students who want to lead in the advertising and marketing world. It teaches you about marketing strategies, consumer behavior, brand management, and digital advertising trends.​

Advertising is very important for any business. Because of digital media, the role of advertising managers has changed and grown. So, this degree is very useful in today’s business world.

 

MBA Advertising Management Course Objectives

In today’s business world, effective advertising is very important. It shapes how people think, makes brands known, and helps businesses succeed. Therefore, pursuing an MBA in Advertising Management is a smart choice. This degree helps you learn how to master advertising skills and become successful in this fast-changing field.

This program is designed to help students:

• Learn advertising strategies and techniques

• Create successful campaigns that connect with people

• Understand key advertising principles for better decision-making

An MBA in Advertising Management will also prepare students for leadership roles in:

• Advertising agencies

• Media companies

• Brand management firms

• Corporate marketing departments

By combining theoretical knowledge, practical exercises, and industry insights, students can:

• Develop creative advertising strategies

• Manage advertising campaigns well

• Use new technologies to stay ahead in the changing world of advertising

Thus, pursuing this program will give students the skills and expertise needed to succeed in the exciting advertising field. Let’s explore the key objectives of this program and how it can help you become a professional in the advertising world.

 

MBA Advertising Management – Course Highlights

Let’s take a quick look at the key highlights of the MBA Advertising Management program. These will be elaborated upon in the subsequent sections:

Course Highlights
Full Form	Master of Business Administration
Course Level	Postgraduate
Course Duration	2 years
Eligibility	Bachelor’s degree in any discipline
Course Fee	from INR 2 lakhs to INR 10 lakhs (approx.)
Examination Type	Semester-wise examinations
Admission Process	Entrance exams and GD/PI rounds
Average Salary After Degree	From ₹15-25 lakh or higher
Recruiting Companies After Degree	Advertising agencies, media companies

 

MBA Advertising Management Course Duration

The MBA Advertising Management program usually takes two years to complete. It is divided into four semesters, each designed to give you a clear understanding of the advertising world. As you progress through each semester, you will learn both the basics and more advanced topics.

Each semester covers specific subject areas that help students develop the necessary skills for a successful career in advertising. Therefore, this program is carefully structured to ensure that you gain all the important knowledge to succeed in the field.

 

MBA Advertising Management Course Eligibility Criteria

To apply for the MBA in Advertising Management, you generally need to meet these requirements:

• A bachelor’s degree in any subject from a recognized university or institution.

• A minimum score of about 50% or higher in your undergraduate studies, depending on the institution.

• Qualification in a national or state-level entrance exam, or the specific entrance test of the institution.

• Good performance in group discussions and personal interviews, which are often part of the admission process.

While these guidelines apply in most cases, the exact requirements may vary from one institution to another. It is important to check with the college or university where you plan to apply for the most accurate details on eligibility.

 

MBA Advertising Management Course Admission Process

The admission process for MBA in Advertising Management typically has several important stages:

• Entrance Exams: First, candidates need to qualify for national or state-level MBA entrance exams such as CAT, MAT, XAT, or the specific test for the institution.

• Application: After that, candidates must apply to their chosen college or university, submitting documents like academic records and test scores.

• Group Discussion (GD) and Personal Interview (PI): Then, shortlisted candidates are invited for GD and PI rounds. Here, their communication skills, knowledge, and personality are assessed.

• Final Selection: Finally, based on entrance exam scores, academic performance, and GD & PI performance, colleges make their final selections.

While the admission process follows these general steps, it may slightly vary depending on the institution. Therefore, it’s important to review the admission guidelines provided by each college.

 

Top Entrance Exams For MBA Advertising Management Degree in India

Admission to MBA in Advertising Management is competitive. Therefore, candidates must appear for some of the top entrance exams in India. Here are some exams to consider:

• Common Admission Test (CAT): CAT is one of the most well-known exams, accepted by many institutions across India.

• Management Aptitude Test (MAT): MAT is conducted every quarter and is accepted by many management institutes.

• Xavier Aptitude Test (XAT): XAT is known for its rigorous assessment and is accepted by various B-schools.

• Common Management Admission Test (CMAT): CMAT is another important exam, helping candidates gain admission to top B-schools.

• SNAP (Symbiosis National Aptitude Test): SNAP is held by Symbiosis International (Deemed University) for its management programs.

These exams evaluate candidates on various factors. Different colleges may prefer certain exams, so it is crucial to check the requirements for each college you plan to apply to.

 

MBA Advertising Management Course Fees

The cost of studying MBA in Advertising Management can vary greatly, depending on the institution and its location. Here’s a general overview of the course fees:

• The course fees typically range from INR 2 lakhs to INR 10 lakhs or more for the entire program.

• Government colleges usually have lower fees compared to private colleges.

• Additionally, there are options like scholarships, financial aid, and educational loans that can help students manage their expenses during the program.

So, it is important to keep in mind these financial aspects when planning for the course.

 

MBA Advertising Management – Subject & Syllabus

MBA in Advertising Management is a comprehensive program that equips students with the knowledge and skills required for successful careers in the advertising and marketing industries. The curriculum covers a wide range of subjects to provide a well-rounded education. Here’s an overview of the subjects and syllabus for MBA in Advertising:

• First Year:

  1. Management Principles and Practices: This foundational course introduces students to management concepts and practices.
  2. Marketing Management: Focuses on the principles of marketing, market research, and consumer behavior.
  3. Advertising Management: Covers the fundamentals of advertising, advertising media, and campaigns.
  4. Consumer Behavior and Advertising: Explores the psychology of consumers and its role in advertising.
  5. Public Relations: Teaches the strategies and tactics of effective public relations.
  6. Financial Management: Provides knowledge of financial planning and management for advertising campaigns.
  7. Media Management: Focuses on media planning and buying, research, and media ethics.
  8. Digital Marketing and Social Media: Covers online marketing, social media, and digital advertising.

• Second Year:

  1. Research Methodology: Introduces research techniques and methodologies for advertising research.
  2. Creative Management and Copywriting: Explores the creative aspects of advertising, including copywriting and design.
  3. Brand Management: Focuses on building, managing, and marketing brands effectively.
  4. Advertising Campaign Planning and Management: Teaches students to plan, execute, and evaluate advertising campaigns.
  5. International Marketing and Advertising: Covers global marketing strategies and international advertising practices.
  6. Media Laws and Ethics: Discusses the legal and ethical aspects of advertising and media.
  7. Integrated Marketing Communications: Explores the integration of advertising, PR, and marketing for cohesive campaigns.
  8. Summer Internship: Provides students with hands-on experience in the advertising industry.
• Electives: Depending on the institution, students can choose electives like Sales Management, Event Management, and Market Research.

The syllabus includes practical projects, case studies, and industry exposure, allowing students to apply their knowledge in real-world scenarios. With this diverse curriculum, MBA Advertising Management programs prepare graduates for dynamic roles in advertising, marketing, brand management, and more.

 

MBA Advertising Management – Specialization

MBA in Advertising offers several specializations that allow students to focus on specific areas of the advertising and marketing industry. These specializations, therefore, help students build their expertise and, in turn, improve their career prospects. Here’s an overview of some popular specializations within MBA Advertising:

• Digital Marketing: This specialization specifically focuses on strategies and tools used in online advertising, social media marketing, and search engine optimization.

• Media Management: In this area, students learn about media planning, buying, and management, all of which are necessary for effective advertising campaigns.

• Brand Management: This specialization helps students understand how to build, promote, and maintain brands by developing brand strategies and marketing plans, which are essential for long-term success.

• Creative Advertising: This specialization enhances creative thinking and problem-solving skills. Consequently, it prepares students for roles in advertising copywriting, art direction, and creative direction.

• Market Research: This specialization focuses on consumer behavior analysis, market trends, and data-driven decision-making, all of which are vital for creating successful advertising campaigns.

• Public Relations: In this field, students focus on managing communication between organizations and the public, helping maintain a positive image of the company.

• International Advertising: Students in this specialization prepare for global marketing and advertising by learning about cultural differences and international campaign strategies, which are important for international success.

• Retail Advertising: This area focuses on advertising strategies specific to the retail industry, including visual merchandising and retail promotions, which are key for drawing in customers.

These specializations cater to different interests and career goals. Therefore, they offer students the opportunity to become specialists in their chosen field within the advertising and marketing industry.

 

Why Studying MBA Advertising Management is Important?

An MBA in Advertising Management is very important in today’s competitive business world. In fact, advertising plays a huge role in brand success and business growth. Here are some key reasons why this degree is crucial:

• Strategic Expertise: An MBA in Advertising Management equips students with the skills needed to create and execute advertising strategies that can determine the success or failure of a brand in the market.

• Digital Transformation: As digital advertising continues to grow, this program ensures that students stay ahead of the game by keeping up-to-date with the latest digital marketing trends.

• Brand Building: Advertising is crucial for building and managing a brand’s image. Hence, MBA Advertising Management teaches students how to create compelling brand stories that resonate with the target audience.

• Career Growth: Holding an MBA in Advertising Management opens doors to many career opportunities. Advertising professionals are in high demand across different industries, which leads to greater job security and growth.

• Creativity and Innovation: This program encourages creative thinking and innovation, which are key to designing eye-catching and effective advertising campaigns. This ability to think outside the box is crucial in today’s ever-evolving market.

 

Salary After MBA Advertising Management Course in India

Salaries in the advertising industry can vary a lot depending on factors like job role, experience, location, and company. Nevertheless, below is a general overview of salary ranges for various roles:

• Advertising Manager: Entry-level positions can offer salaries of ₹5-7 lakh per year, and, over time, these can increase to ₹15-25 lakh with experience.

• Media Planner: Initially, salaries range from ₹4-6 lakh per year, but, as experience grows, media planners can earn ₹10-15 lakh annually.

• Digital Marketing Manager: Entry-level digital marketing managers usually earn ₹5-7 lakh per year. However, experienced ones can earn ₹12-20 lakh or more.

• Brand Manager: Brand managers typically earn ₹6-8 lakh annually, and, with experience, this can rise to ₹15-25 lakh or higher.

• Copywriter: Copywriters can start with salaries of ₹3-6 lakh per year. Nevertheless, those with experience can earn ₹10-15 lakh or more.

These salary ranges may vary based on your experience and the company you work for. However, it is clear that an MBA in Advertising Management definitely boosts your chances of a successful and well-paid career in advertising.

 

MBA Advertising Management Future Scope in India

The future scope of an MBA in Advertising Management in India looks very promising. Advertising professionals play an important role in building and maintaining brands. There are several key areas where this degree is especially valuable:

• Digital Dominance: With the rise of digital marketing, there is a growing demand for advertising professionals who understand digital platforms, SEO, social media, and online advertising. As a result, the need for these skills is higher than ever.

• Content Creation: At the same time, the demand for high-quality content is increasing. Advertising management graduates who are good at creating content have an edge in the industry. This skill is crucial in today’s fast-paced digital world.

• Specialization Opportunities: As the advertising landscape continues to change, there are many areas for specialization. Graduates can focus on influencer marketing, content strategy, programmatic advertising, and other areas. Therefore, they have many opportunities to develop expertise in specific fields.

• Entrepreneurship: Additionally, many advertising professionals choose to start their own agencies or consultancies. This opens up new opportunities for entrepreneurship and business creation. As a result, graduates can become leaders in the advertising industry.

Overall, the scope of MBA Advertising Management in India is growing rapidly. This degree offers many opportunities, especially in digital marketing and other emerging fields.

 

Career or Job Opportunities after MBA Advertising Management Degree

The job opportunities after completing an MBA in Advertising Management are quite diverse. In fact, there are several options available in both the private and public sectors. Here are the top five career choices:

• Advertising Manager: Advertising managers are responsible for planning and carrying out advertising campaigns. Additionally, they manage budgets and ensure that the brand visibility is maintained. Without them, campaigns would lack direction.

• Media Planner: Media planners specialize in choosing the most effective media channels to reach a target audience. Moreover, they play an important role in advertising strategy.

• Digital Marketing Manager: Digital marketing managers oversee online marketing strategies, such as SEO, content marketing, social media, and paid advertising. Their role is vital in today’s digital world.

• Brand Manager: Brand managers are mainly focused on maintaining and enhancing brand equity. They also supervise marketing campaigns and the development of new products.

• Copywriter: Copywriters are responsible for creating persuasive and engaging advertising content. Their work appears in print, digital, and broadcast media.

Government Jobs After MBA Advertising Management

While government jobs in advertising may not be as common as private sector roles, there are still some possibilities. For example, candidates can find positions in government advertising departments, public sector undertakings, and agencies involved in public awareness campaigns. These roles can be both rewarding and impactful.

Private Jobs After MBA Advertising Management Degree Course

The private sector offers a wide range of job opportunities for MBA in Advertising Management graduates. Here are some of the most popular private sector roles:

• Advertising Agencies: In advertising agencies, advertising managers, account executives, and creative professionals are in high demand. These professionals work together to create successful campaigns.

• Media Houses: Media planners, digital marketers, and media buying professionals are essential in media houses. They ensure that campaigns reach the right audience at the right time.

• Marketing Departments: Brand managers, product managers, and marketing executives are needed in various industries. These professionals help companies grow and improve their brand presence.

• Digital Marketing Companies: In the digital marketing industry, roles like digital marketing managers, content writers, and SEO specialists are common. These positions are crucial for businesses wanting to boost their online presence.

• Market Research Firms: Lastly, market research firms rely on research analysts and consultants. These professionals gather important data to help businesses understand market trends and consumer behavior.

 

Top Companies Hiring MBA Advertising Management Graduates

Many companies actively hire MBA Advertising Management graduates because of their expertise in advertising strategies and marketing. These graduates bring valuable skills to the table. As a result, they are in high demand. Here are five of the top companies hiring these graduates:

• JWT (J. Walter Thompson): JWT is a well-known advertising agency. It is recognized for its creative campaigns and innovative ideas. Therefore, it is one of the best places to work for advertising professionals.

• Ogilvy & Mather: Ogilvy & Mather is a global advertising and marketing giant. It is famous for its innovative solutions and effective campaigns. As a result, many MBA Advertising Management graduates aim to work here.

• Leo Burnett: Leo Burnett is a creative agency. It has a strong track record of producing memorable campaigns. Therefore, it offers a great opportunity for aspiring advertising professionals.

• DDB Mudra: DDB Mudra is an Indian advertising agency. It specializes in advertising and communication solutions. Graduates looking to work in India often apply here for various roles.

• Digital Advertising Agencies: Many digital agencies, such as iProspect, WATConsult, and Mirum India, offer exciting roles in digital marketing and advertising. These companies focus on digital platforms, providing numerous opportunities for MBA Advertising graduates.

These companies are great places for graduates to start or grow their careers in the advertising industry.

 

Required Skills for MBA Advertising Management Course

The MBA Advertising Management program is designed to equip students with the necessary skills to succeed in various roles within the advertising industry. It provides a solid foundation for those who want to excel. Here’s a closer look at the key skills needed for success in this course:

• Creativity: First and foremost, the ability to think outside the box is essential. Students must develop innovative advertising concepts and campaigns that resonate with target audiences. Without creativity, it is hard to make a strong impact.

• Strategic Thinking: Additionally, students must be able to create strategic advertising plans. These plans should align with business goals and market trends. This ensures that campaigns are not only effective but also relevant.

• Communication Skills: Moreover, strong verbal and written communication skills are crucial. These skills help students effectively convey advertising messages to different types of audiences. Good communication makes it easier to get ideas across clearly.

• Analytical Skills: Furthermore, being proficient in data analysis is important. Students must be able to measure the effectiveness of advertising campaigns. This helps to understand what works and how to improve.

• Teamwork and Collaboration: Also, students must have the ability to work well in teams. Advertising campaigns often involve designers, copywriters, and marketers. Working together ensures that the campaign is cohesive and successful.

• Client Management: Lastly, strong client management skills are important. Students must be able to build strong relationships with clients. Understanding their needs and delivering effective solutions helps to exceed expectations.

These skills are crucial for excelling in the MBA Advertising Management program and ensuring success in the advertising world.

 

Certificate courses after MBA Advertising Management Degree

While the MBA Advertising Management program provides a strong foundation, pursuing additional certificate courses can further improve skills and knowledge. These courses are valuable for those who want to specialize and advance their careers. Here are some useful options:

• Google Ads Certification: This course focuses on online advertising. It helps students understand Google Ads and how to use them effectively in campaigns.

• HubSpot Inbound Marketing Certification: Additionally, this course covers inbound marketing strategies. It teaches students how to attract customers using content and digital tools.

• Content Marketing Certification: This course enhances content marketing skills. It helps students create engaging content that can drive brand success.

• Social Media Marketing Certification: Moreover, this course provides expertise in social media advertising. It helps students master the art of advertising on platforms like Facebook, Instagram, and Twitter.

These certificate courses are great for improving your advertising management skills. They also offer a chance to specialize in areas that are in high demand in the advertising industry.

 

MBA Advertising Management or MBA in Media Management, Which is Better?

Choosing between an MBA in Advertising and an MBA in Media Management is a decision that depends on your career aspirations, interests, and strengths. To help you make an informed choice, here’s a comprehensive overview of both programs:

MBA in Advertising:

• Focus: MBA in Advertising primarily centers around marketing, branding, and advertising strategies. It dives deep into the creative and strategic aspects of advertising.
• Skills: Students develop skills in creating and managing advertising campaigns, market research, brand management, and creative content creation.
• Career Path: This program paves the way for careers in advertising agencies, marketing departments, brand management, and creative roles within the advertising industry.
• Roles: Graduates often work as Advertising Managers, Brand Managers, Copywriters, Art Directors, Marketing Managers, and Account Executives, among others.
• Ideal for: Individuals with a passion for shaping and promoting brands through innovative and persuasive advertising campaigns.

MBA in Media Management:

• Focus: MBA in Media Management concentrates on media planning, buying, and management across various channels such as television, radio, digital, and print.
• Skills: Students acquire skills in media strategy development, audience analysis, media budget management, and media buying.
• Career Path: Graduates find opportunities in media agencies, broadcasting companies, media planning firms, and various media management roles.
• Roles: Common job titles include Media Planner, Media Manager, Media Director, and Advertising Sales Manager.
• Ideal for: Individuals interested in the business and financial aspects of media campaigns, including optimizing media strategies and budgets.

Read More: What is MBA Media Management Degree: Course, Subjects, Eligibility, Admission, Scope, Salary, Career, Job Opportunities, and More

When deciding between the two, consider your passions, career goals, and where you see yourself making the most significant impact. Whether you’re drawn to creative advertising or strategic media management, both fields offer promising opportunities in the dynamic world of advertising and media.

 

How to Choose Top MBA Advertising Management College?

When choosing the right college for an MBA in Advertising Management, it’s important to consider several factors. These factors can help you make the best decision for your future:

• Accreditation: First, ensure that the college is accredited and recognized by the right educational authorities. Accreditation is important because it signifies that the college provides quality education.

• Faculty: Next, research the qualifications and industry experience of the faculty members. Experienced faculty can provide valuable insights and guide you in your studies.

• Infrastructure: Additionally, examine the college’s facilities. Check the classrooms, libraries, labs, and any special resources related to advertising and marketing.

• Placements: Moreover, look at the placement records of the college. High placement percentages and strong collaborations with top companies show that the college has good industry connections.

• Curriculum: Another factor is the curriculum. Review the courses offered and ensure that the college covers the latest advertising trends, including digital advertising.

• Industry Interaction: Colleges that have collaborations with advertising agencies and marketing firms often provide internships and industry exposure. These opportunities can give you real-world experience.

• Reviews and Ratings: Furthermore, research the college’s reviews and ratings online. Speaking to alumni can also give you a better idea of the college’s reputation.

• Location: Think about the location of the college. Being close to advertising hubs or business districts can offer more opportunities for internships and networking.

• Cost: Finally, evaluate the tuition fees and any additional costs. Make sure the college fits within your budget.

By considering these factors, you can make a well-informed choice and select the best college for your MBA Advertising Management degree.

 

Top Colleges for MBA Advertising Management Degree in India

• Indian Institute of Management (IIM) Ahmedabad
  Firstly, IIM Ahmedabad is one of the top colleges in India. It offers great courses and has a strong reputation in the field of management.

• Xavier Labour Relations Institute (XLRI), Jamshedpur
  Additionally, XLRI is famous for its high-quality education. It offers special courses in advertising and marketing, helping students build strong careers in the field.

• Mudra Institute of Communications (MICA), Ahmedabad
  MICA, on the other hand, is well-known for its focus on advertising and media. The college helps students develop creative skills and prepares them for exciting careers in advertising.

• Symbiosis Institute of Media and Communication (SIMC), Pune
  Furthermore, SIMC offers excellent programs in media and advertising. The college is well-known for preparing students for leadership roles in the media and advertising fields.

• Shri Ram College of Commerce (SRCC), Delhi
  Moreover, SRCC is one of the top colleges in India. It offers a postgraduate program in advertising management, focusing on business and communication skills that are important in the advertising industry.

• Institute of Management Technology (IMT), Ghaziabad
  Likewise, IMT offers an MBA in Advertising Management. It is known for providing strong industry connections and great opportunities for internships.

• International School of Business and Media (ISB&M), Pune
  In addition, ISB&M offers a special course in advertising management. The college focuses on creative and strategic thinking in advertising and media.

• Welingkar Institute of Management Development and Research, Mumbai
  Furthermore, Welingkar offers a course in advertising and marketing management. The college is known for its great learning environment and excellent industry links, making it a top choice for students.

• Jaipuria Institute of Management, Noida
  Finally, Jaipuria offers an MBA with a focus on advertising management. The college is known for its strong focus on creative advertising and digital marketing.

 

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Key Takeaway

To conclude, pursuing an MBA in Advertising Management is a smart and strategic choice for those who are passionate about advertising and marketing. This program is comprehensive, meaning it provides all the necessary knowledge, skills, and expertise to succeed in the fast-changing world of advertising.

Additionally, whether you want to become a creative ad professional, a strategic brand manager, or a digital marketing specialist, this degree opens the door to many exciting and rewarding careers.

Furthermore, thank you for exploring the world of MBA Advertising Management with us. We hope that this guide has been both informative and helpful in shaping your academic and career goals.