What is MBA Brand Management Degree: Course, Subjects, Eligibility, Admission, Scope, Salary, Career, Job Opportunities, and More

In today’s world, there are many products and services. So, making a unique brand is very important for businesses. This is where Brand Management helps. If you want to learn how to build and grow brands, then an MBA in Brand Management is a good choice. This course teaches you how to make brands strong and successful. It also helps you understand how to connect with people and make them like the brand.​

 

MBA Brand Management Degree – Overview

Are you excited about creating, growing, and improving the image of brands? If yes, then an MBA in Brand Management can help you learn how to do it. This course gives you the right skills and knowledge to work with brands.

Moreover, this special program takes you into the world of branding. It also teaches you about brand planning, communication, and identity. So, you learn how brands talk to people and grow strong.

Usually, an MBA in Brand Management is a two-year course. It also has four parts called semesters. During this time, you will attend classes, work on projects, and even do internships. You will also learn from real-life cases, which makes the course more useful.

This course is a postgraduate degree. It is available in many colleges and universities across India. So, you will have many places to choose from.

Today, Brand Management is very important for all businesses. Because of it, companies can stand out and reach the right people. As people now have many choices, a strong brand helps them decide.

Therefore, with the right training in brand management, you can help companies grow and do better.

 

MBA Brand Management Course Objectives

The main goals of an MBA in Brand Management are simple and clear. This course helps students learn step by step.

• Understanding Branding Principles: First, it helps students understand the basic ideas and rules of branding. So, they can learn what branding really means.
• Developing Brand Strategies: Then, it teaches how to create good brand plans that match the goals of a business. This way, students can help brands grow.
• Enhancing Communication Skills: After that, the course also improves how students share brand messages. They learn to do it using both words and pictures.
• Building Strong Brands: Along with that, students learn how to make strong brands. These are the brands that people love and trust.
• Analyzing Market Trends: Lastly, students learn how to follow new market trends and understand buyer habits. So, they can make better brand choices.

 

MBA Brand Management Course Highlights

To provide you with a quick reference, here are the key highlights of an MBA in Brand Management:

Aspect	Details
Full Form	Master of Business Administration in Brand Management
Course Level	Postgraduate
Course Duration	2 years (4 semesters)
Eligibility	Bachelor’s degree in any discipline
Course Fee	INR 2 lakhs to INR 15 lakhs (varies by institution)
Examination Type	Semester-wise examinations and projects
Admission Process	Entrance exams (CAT, MAT, XAT, etc.), group discussions, and personal interviews
Average Salary After Degree	INR 6 lakhs to INR 25 lakhs per annum (varies based on experience and role)
Recruiting Companies After Degree	Leading brands, advertising agencies, marketing firms, and more

 

MBA Brand Management Course Duration

Usually, an MBA in Brand Management takes two years to complete. Moreover, the program is divided into four semesters. During this time, students learn both theory and practice. They attend classroom lectures, do group projects, complete internships, and work on real case studies. As a result, they get the skills and knowledge needed for a good career in brand management.

 

MBA Brand Management Course Eligibility Criteria

To join this course, students must meet some eligibility rules. These may change slightly from one college to another. However, the general rules are mostly the same:

• Educational Qualification: Students should have a bachelor’s degree in any subject from a known university.

• Minimum Marks: Most colleges ask for at least 50% marks in the degree.

• Entrance Exams: In most cases, students need to take exams like CAT, MAT, XAT, or CMAT. These tests check math, logic, and English skills.

• Work Experience (Optional): While it is not a must, some colleges may prefer students who have job experience, especially for executive MBA programs.

 

MBA Brand Management Course Admission Process

The admission process usually has many steps. Even though each college may be slightly different, most follow this pattern:

• Entrance Exam: First, students take an entrance test like CAT, MAT, or XAT. Based on the score, they are selected for the next step.

• Group Discussion (GD): Then, selected students join a group talk. This checks how well they speak, listen, and share ideas with others.

• Personal Interview (PI): After that, they go for a one-on-one talk with teachers. This helps the college know the student’s goals, skills, and motivation.

• Academic Performance: Besides exams, colleges also look at degree marks to judge the student’s past study performance.

• Work Experience (if applicable): Some colleges give extra points to students with past job experience.

Although the steps are mostly the same, each college may follow its own way. Therefore, students should prepare well and understand the full process before they apply.

 

Top Entrance Exams For MBA Brand Management Degree in India

Several entrance exams serve as gateways to secure admission in MBA in Brand Management programs in India. Here are some of the top entrance exams:

1. Common Admission Test (CAT): CAT is one of the most widely accepted entrance exams for MBA programs. It assesses a candidate’s aptitude in various areas, including data interpretation, quantitative ability, and more.
2. Management Aptitude Test (MAT): MAT is conducted by the All India Management Association (AIMA). It evaluates candidates’ knowledge in subjects like language comprehension, mathematical skills, and data analysis.
3. Xavier Aptitude Test (XAT): XAT is conducted by XLRI (Xavier School of Management) and is accepted by various top institutions. It assesses a candidate’s aptitude in decision making, general knowledge, and more.
4. Common Management Admission Test (CMAT): CMAT is conducted by the National Testing Agency (NTA). It evaluates a candidate’s quantitative techniques, data interpretation, language comprehension, and general awareness.
5. Symbiosis National Aptitude (SNAP): SNAP is conducted by Symbiosis International (Deemed University) and is accepted by Symbiosis institutes. It assesses candidates in areas like general English, analytical and logical reasoning, and quantitative, data interpretation, and data sufficiency.
6. Graduate Management Admission Test (GMAT): While not an Indian entrance exam, GMAT scores are accepted by some Indian institutions for admission to their MBA programs.

Each of these exams has its unique pattern and syllabus, so candidates should choose exams that align with their strengths and interests.

 

MBA Brand Management Course Fees

The course fees for an MBA in Brand Management vary depending on the institution and what it offers. On average, the fees range from INR 2 lakhs to INR 15 lakhs for the full two-year course.

Thus, students should carefully explore and compare the fees, course structure, and other features of different institutions. By doing so, you can select the program that fits your budget and career goals.

 

MBA Brand Management – Subjects & Syllabus

The syllabus for an MBA in Brand Management is designed to provide students with a holistic understanding of branding and marketing. While the exact curriculum may vary by institution, the following are some common subjects and topics covered in the program:

1. Marketing Management: This subject covers the fundamentals of marketing, including market analysis, consumer behavior, and strategies.
2. Brand Management: Brand management is at the core of the program, focusing on building, maintaining, and enhancing brand value.
3. Consumer Behavior: Understanding how consumers think, make choices, and interact with brands is crucial for effective brand management.
4. Advertising and Promotion Management: This subject delves into various advertising and promotional strategies used to create brand awareness.
5. Market Research: Market research techniques and tools are explored to gather insights into consumer preferences and market trends.
6. Product Management: Product development and management are key aspects of brand management, ensuring that products align with brand strategies.
7. Digital Marketing: In the digital age, understanding online marketing and e-commerce is vital for brand success.
8. Corporate Communication: Effective communication plays a crucial role in conveying brand messages and values.
9. Brand Analysis and Strategy: Analyzing existing brands and formulating brand strategies are essential skills.
10. Marketing Analytics: The use of data and analytics to make informed marketing and branding decisions is a critical component of the program.
11. Leadership and Team Management: Developing leadership and management skills is crucial for brand managers.
12. Global Marketing: Understanding how brands expand globally and adapt to different markets is part of the curriculum.

It’s important to review the syllabus of the institution you plan to join for a detailed understanding of the subjects and topics covered.

 

MBA Brand Management – Specialization

In MBA Brand Management, students usually have the chance to specialize in specific areas. This helps them focus on what interests them the most. Here are some common specializations:

• Luxury Brand Management:
  First, luxury brand management focuses on managing and marketing high-end brands. These brands include fashion, jewelry, and other luxury goods.

• Retail Brand Management:
  Next, retail brand management specializes in understanding consumer behavior in retail settings. Students learn how to build brands in the retail sector.

• Digital Brand Management:
  Then, digital brand management emphasizes online marketing. This is especially important now because of the rise of e-commerce.

• Sports Brand Management:
  Also, sports brand management focuses on managing brands linked to sports. This includes sports teams, athletes, and sports-related products.

• Healthcare Brand Management:
  Additionally, healthcare brand management is about managing brands in the healthcare and pharmaceutical industries.

• Automotive Brand Management:
  Finally, automotive brand management focuses on brands in the automotive industry. Students in this specialization work with brands related to cars, motorcycles, and related products.

Specializations like these allow students to gain knowledge in specific industries. As a result, students become more competitive in their chosen field of brand management.

 

Why Studying MBA Brand Management is Important

Pursuing an MBA in Brand Management is a smart choice for several important reasons:

• Brand Building:
  First, this program equips you with the knowledge and skills to build, strengthen, and manage brands effectively. In today’s competitive market, a strong brand is a valuable asset. Therefore, learning how to create strong brands is essential.

• Career Opportunities:
  Moreover, brand management professionals are in high demand across various industries. As a result, this program opens doors to a wide range of career options. You can work in different fields, such as marketing, advertising, and sales.

• Consumer Engagement:
  Additionally, effective brand management is key to engaging with consumers. By learning how to build brand loyalty, you can create long-lasting relationships with customers. This helps businesses grow and succeed.

• Global Relevance:
  Furthermore, the principles of brand management apply worldwide. Therefore, an MBA in Brand Management offers great opportunities for international careers. You can work anywhere in the world with this degree.

• Creative Expression:
  Another benefit is that this field allows for a lot of creativity. You can come up with innovative strategies to communicate with the audience. This is exciting for those who enjoy thinking outside the box.

• High Earning Potential:
  Lastly, brand managers often earn competitive salaries. Thus, brand management can be a financially rewarding career. It offers a good balance of creativity and high earning potential.

Overall, an MBA in Brand Management is a versatile degree. It combines both creative and strategic skills. This makes it highly valuable in today’s business world.

 

Salary After MBA Brand Management Course in India

One of the most significant factors that influence career choices is the potential for a rewarding salary. The salary for professionals with an MBA in Brand Management in India can vary depending on factors like experience, location, industry, and the specific role. Here’s an overview of the salary range for brand management professionals:

• Entry-Level (0-2 years):
  First, brand management professionals with less than two years of experience can expect an annual salary ranging from INR 4 lakhs to INR 7 lakhs. Roles at this level typically include assistant brand manager, market analyst, and research analyst.

• Mid-Level (2-5 years):
  Moreover, those with 2 to 5 years of experience can earn between INR 7 lakhs to INR 15 lakhs per annum. Positions such as brand manager, product manager, and marketing manager usually fall into this category.

• Senior-Level (5+ years):
  In addition, brand managers with over five years of experience can earn significantly higher salaries, ranging from INR 15 lakhs to INR 25 lakhs or more annually. Senior roles may include senior brand manager, marketing director, and head of brand strategy.

It’s important to note that salaries can significantly vary based on the industry. For example, brand managers in the FMCG (Fast-Moving Consumer Goods) sector tend to earn higher salaries compared to those in the nonprofit sector. Furthermore, professionals in metropolitan cities often receive higher compensation due to the higher cost of living.

 

MBA Brand Management Future Scope in India

The future scope of an MBA in Brand Management in India is quite promising. As businesses continue to look for ways to stand out in crowded markets, brand management professionals will remain in demand. Here are some areas where the future scope is particularly strong:

• Digital Branding
  With the growing importance of digital marketing, experts in digital branding are highly sought after. Understanding online consumer behavior, social media marketing, and e-commerce is now crucial.

• E-commerce and Retail
  As e-commerce grows, there is a greater need for brand managers who can handle the challenges of online retail. They also need to create strong digital brands for e-commerce companies.

• Luxury Brand Management
  The luxury goods market in India is expanding. As a result, there is a rising demand for professionals who can manage and market luxury brands effectively.

• Healthcare and Pharma
  The healthcare and pharmaceutical industries also need brand managers. These managers help navigate the challenges of marketing in a regulated environment.

• Consumer Engagement
  Brands are increasingly focusing on building strong relationships with consumers. Therefore, professionals who can drive customer engagement and loyalty are in high demand.

• CSR and Ethical Branding
  Companies are placing more importance on corporate social responsibility (CSR) and ethical branding. Brand managers with expertise in these areas will find more and more opportunities.

• Startups
  The startup ecosystem in India is thriving. Many startups are eager to establish strong brands quickly. This creates many opportunities for brand managers.

The scope of an MBA in Brand Management is not just limited to traditional sectors like FMCG, retail, and advertising. It is also expanding into new areas driven by technological advancements and changing consumer behaviors.

 

Career or Job Opportunities after MBA Brand Management Degree

After finishing an MBA in Brand Management, students can get many job options. So, let’s look at some top career paths in this field.

• Brand Manager: They plan and build brand strategies. Also, they make sure the brand connects with people.

• Product Manager: They look after product making and selling. And they match the products with the brand’s goals.

• Marketing Manager: They make and run marketing plans. This helps to sell the brand’s products or services.

• Market Research Analyst: They collect facts about people’s likes, market changes, and other brands. Then, they give ideas to help the brand grow.

• Digital Marketing Manager: They work on online marketing, like social media, content, and search engines.

• Advertising Manager: They plan ads and run ad campaigns to grow the brand name.

• Public Relations (PR) Manager: They take care of the brand’s image. Also, they talk to the public and solve problems.

• Retail Manager: They handle how the brand looks in stores. Also, they make sure customers get the same feel everywhere.

Government Jobs After MBA Brand Management

While most people work in private jobs, there are also some chances in the government field. For example, government offices and groups may hire brand managers. They help with talking to people and branding work. Besides this, public companies also need experts to show their services or products in a good way.

Private Jobs After MBA Brand Management Degree Course

In private jobs, brand managers are needed in many areas. So, let’s look at some big places where students can work.

• Fast-Moving Consumer Goods (FMCG): Big names like Hindustan Unilever, Procter & Gamble, and Nestlé hire brand managers often. They help sell daily-use products.

• Advertising Agencies: Popular ad groups like Ogilvy & Mather, McCann Worldgroup, and DDB Mudra Group hire people to manage client brands.

• Retail: Companies like Amazon, Flipkart, and Reliance Retail need brand managers to keep and grow their brand name.

• Automobile: Car makers like Maruti Suzuki, Tata Motors, and Hyundai hire brand managers to work on their product image.

• Fashion and Apparel: Brands like Zara, H&M, and Levi’s look for experts to manage their fashion name.

• Technology: Tech companies like Apple, Google, and Microsoft need brand managers to handle their product brands.

• Luxury Goods: Famous names like Louis Vuitton, Rolex, and Gucci also hire brand managers to keep their rich image.

So, you can see that brand managers are needed in almost every field where people talk about names and products.

 

Top Companies Hiring MBA Brand Management Graduates

Many big companies are known for giving good jobs to MBA Brand Management students. These jobs can be fun and full of learning. Let’s check some of the top names:

• Procter & Gamble (P&G): P&G is a well-known consumer goods company. It makes things like Tide, Pampers, and Gillette. They always hire brand managers to grow these names.

• Unilever: Another big company, Unilever, owns Dove, Axe, and Lipton. They too take in smart students to push their brand work.

• Nestlé: This food giant hires brand managers for Maggi, Nescafé, and Kit Kat.

• Amazon: This online shop leader needs brand managers to build a strong image in the online world.

• Hindustan Unilever Limited (HUL): HUL is part of Unilever and runs many famous FMCG brands in India like Lux and Surf Excel.

• Apple: The tech giant Apple hires brand managers to take care of their famous names like iPhone and MacBook.

• Ogilvy & Mather: This big ad agency gives brand managers a chance to handle many client products.

• Reliance Industries: Reliance works in many fields like telecom and retail. They also hire brand managers to keep their brand strong.

In short, these are just some examples. But brand managers can find work in many other places too, like fashion, luxury, or even healthcare.

 

Required Skills for MBA Brand Management Course

To do well in the field of brand management, students must build many important skills. So, let us look at the useful skills one by one.

• Creativity: First of all, brand managers must think in new ways. They always try to create fresh brand ideas and campaigns.

• Communication: Also, they must talk and write clearly. This helps them share brand messages in a simple and strong way.

• Analytical Thinking: Besides that, they should study market data and people’s choices. As a result, this helps them in brand planning.

• Market Research: In addition, they must know how to use research tools. These tools help them understand the market and people better.

• Digital Marketing: Today, it is very important to know how to work with the internet, social media, and online shopping. So, students must learn digital marketing.

• Leadership: After some time, they may grow in their job. Then, they get to lead others. So, they really need strong leadership skills.

• Team Management: Along with leadership, they must work well with others. They also need to plan and run brand projects with a team.

Therefore, with these key skills and a good knowledge of branding, students can do well in the field of brand management.

 

Certificate Courses after MBA Brand Management Degree

After finishing an MBA in Brand Management, students may want to learn more. So, they can join short certificate courses to grow their skills. Now, let us look at some good options:

• Digital Marketing Certificate: This course teaches many useful things like SEO, social media, and online ads. So, it helps students improve their online brand work quickly.

• Content Marketing Certification: Along with digital marketing, this course shows how to make and share content. As a result, students can build strong content plans and ideas for the brand.

• Brand Strategy Certificate: This course is about building a great brand name and placing it well in the market. So, it is useful for every brand expert.

• Data Analytics Certification: Also, this course helps brand managers learn to use data and numbers. Therefore, they can make better brand choices with the help of data.

• Social Media Management Certification: In today’s world, this course is also very helpful. It teaches how to manage social media pages and grow a brand online. It also helps students build a strong brand community.

• Market Research Certificate: Last but not least, this course is great for students who want to study people and the market deeply. So, it helps them make smart and correct brand plans.

In short, these certificate courses help students focus on special parts of brand management. They also help students stay up to date with new ideas and best ways to work.

 

MBA Brand Management or MBA in Marketing Management, Which is Better?

Both an MBA in Brand Management and an MBA in Marketing Management have their merits and are suitable for different career goals. Here’s a comparison to help you decide which is better for you:

MBA in Brand Management:

• Focus: Specialized in building, managing, and enhancing brand value.
• Career Opportunities: Ideal for those interested in brand-specific roles like brand manager, product manager, and advertising manager.
• Skills: Develops skills in brand strategy, identity, and communication.
• Creativity: Offers ample opportunities for creative expression in branding and messaging.
• Suitable for: Individuals passionate about creating and nurturing brands and those who enjoy creative marketing.

MBA in Marketing Management:

• Focus: Covers a broader spectrum of marketing concepts, including product marketing, market research, and consumer behavior.
• Career Opportunities: Suitable for various marketing roles across industries.
• Skills: Provides a well-rounded marketing education with an emphasis on data-driven decision-making.
• Analytical Skills: Develops strong analytical skills for market research and data analysis.
• Suitable for: Those looking for versatile marketing roles and those interested in analytics and research.

Read More: What is MBA Marketing Degree: Course, Subjects, Eligibility, Admission, Scope, Salary, Career, Job Opportunities, and More

The choice between these two programs should align with your career aspirations and interests. If you have a strong passion for brand creation and management, an MBA in Brand Management is an excellent choice. If you prefer a broader marketing education that allows for a wider range of marketing roles, an MBA in Marketing Management may be the better fit.

 

How to Choose a Top MBA Brand Management College

Choosing the best college for your MBA in Brand Management is a big step. It can shape both your education and your future job. So, here are some easy points to help you make a good choice.

• Accreditation: First, make sure the college is approved by the right education bodies. This is very important for your degree value.

• Reputation: Next, try to find out how well-known the college is. Also, look at its ranking in the area of brand management.

• Course Structure: Then, check the course plan. Look at the subjects and topics. Make sure they match your career dreams.

• Faculty: After that, learn about the teachers. A good college has trained and experienced faculty, which helps you learn better.

• Placement Record: Also, look at the college’s placement record. Check which companies come for jobs. This tells you how strong their job support is.

• Infrastructure: Along with that, visit the college campus or check photos online. Try to see the classrooms, libraries, and other facilities.

• Industry Connections: Finally, find out if the college has links with companies. These links can help you get internships and build a strong network.

In the end, choosing the right college takes time and care. But if you follow these points, you will find a top MBA Brand Management college that fits your goals.

 

Top Colleges for MBA Brand Management Degree in India

India is home to numerous institutions offering MBA programs in Brand Management. Here are some of the top colleges:

1. SP Jain Institute of Management and Research, Mumbai
This college offers a strong MBA with brand and marketing courses. Moreover, it is known for good teachers and smart learning.

2. MICA, Ahmedabad
MICA is famous for branding and marketing. In fact, many students choose this college to become brand experts.

3. NMIMS, Mumbai
This college has a special MBA in Brand Management. Also, it has great industry links and top companies for jobs.

4. Indian Institute of Management (IIM), Ahmedabad
IIM Ahmedabad offers top-level management courses. Besides that, it also includes brand subjects in its MBA program.

5. Xavier Institute of Management, Bhubaneswar (XIMB)
XIMB is a popular college for business studies. Furthermore, it teaches both brand and marketing skills.

6. Symbiosis Institute of Business Management (SIBM), Pune
SIBM offers an MBA with brand-related subjects. In addition, it also has very good placement support.

7. Amity Business School, Noida
Amity gives students a chance to learn branding with digital tools. Not only that, it is also good for fresh ideas and modern learning.

8. Christ University, Bangalore
This college offers a good MBA in marketing and branding. Along with that, it also helps students with real-life projects.

9. ICFAI Business School (IBS), Hyderabad
IBS teaches brand management along with business studies. As a result, it is known for good job offers and easy learning.

10. Bharathidasan Institute of Management (BIM), Trichy
BIM is a small but good college for MBA. Still, it includes branding topics and gives useful industry practice.

 

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Key Takeaway

In summary, pursuing an MBA in Brand Management is an excellent choice if you are interested in building, managing, and enhancing brand value. 

Moreover, as you consider your educational and career path, it’s important to choose the right college, explore opportunities for specialization, and stay updated with industry trends. The field of brand management not only offers high earning potential, but also provides a wide range of career opportunities. Additionally, it gives you a platform to express your creativity and innovation in the world of marketing.

Whether you’re just starting your journey or looking to advance in your career, an MBA in Brand Management can open doors to exciting possibilities. It’s a decision that can truly shape your future and make you an integral part of the ever-evolving world of brands and marketing. Therefore, if you are passionate about building and nurturing brands, take the first step towards a rewarding career by pursuing an MBA in Brand Management. Your journey in the world of brand management awaits.