What is MBA in Digital Marketing Degree: Course, Subjects, Eligibility, Admission, Scope, Salary, Career, Jobs

Welcome to a simple guide on doing an MBA in Digital Marketing. This guide helps you learn everything about this course. You will read about the course structure, who can join, job chances, and how this degree helps in the digital world. You will also understand how this course fits in today’s world. So, this journey will help you know how an MBA can help your career grow.

 

MBA in Digital Marketing Degree – Overview

This course mixes marketing with digital tools. It helps students learn new ways to reach people using phones, computers, and the internet. Not only that, but it also teaches how to plan and use smart ideas for better results. With this course, you will learn old marketing rules and also new digital ideas. As a result, students can easily work in both offline and online business worlds.

The MBA in Digital Marketing is usually a two-year course. Some people may not have time for full-time study. For this reason, there are part-time and online courses. These help students learn while also working or managing other things. Because of this, many working people also choose this course.

Today, almost every business uses digital tools. In fact, most small and big companies now depend on online ads and websites. That’s why knowing digital marketing is very important. This course helps you learn how to use these tools in the right way. After this course, you can help companies grow online. Along with that, you can also start your own online business.

 

MBA in Digital Marketing Course Objectives

Now, let’s explore the main goals of an MBA in Digital Marketing. Each goal helps students get ready for real-world business needs.

• Marketing Proficiency: This course helps students build strong skills in digital marketing. They learn how to solve marketing problems using simple and smart ways. Since businesses now use the internet a lot, knowing digital marketing is very helpful. Students can understand how to plan better and reach more people online.
• Digital Strategy: This program teaches how to use many digital tools and platforms. Because of this, students learn how to make better plans for online ads and posts. They also know which tools to use for each job. By using the right method, they can help companies grow faster.
• Data-Driven Decision-Making: This goal is about using numbers and facts to plan smartly. As students learn data analysis, they find out what works best in marketing. After checking the results, they can make better plans. So, they do not guess but decide with the help of data.
• Brand Building: This part helps students learn how to grow and manage a brand online. They see how branding works on websites and apps. Along with that, they also learn how to keep the brand strong. A good digital brand helps the business stay trusted and known.

 

MBA in Digital Marketing – Course Highlights

Full Form	Master of Business Administration in Digital Marketing Management
Course Level	Postgraduate
Course Duration	Typically 2 years (varies by program and format)
Eligibility	A bachelor’s degree in any discipline; entrance exams may be required
Course Fee	from INR 5 lakhs to INR 15 lakhs
Examination Type	Semester-based, with a mix of practical assignments, exams, and projects
Admission Process	Entrance exams, followed by group discussions and personal interviews
Average Salary After Degree	Can range from INR 4-10 lakhs per annum, depending on experience and job role
Recruiting Companies After Degree	Diverse opportunities in industries such as e-commerce, advertising, and IT

 

MBA in Digital Marketing Course Duration

Let’s now take a closer look at the course duration. Usually, the MBA in Digital Marketing is a full-time program that takes two years to complete. However, this course is also available in other formats. Some colleges offer part-time programs, while others have online options. These choices help students who want to study while working. Because of this, the course becomes more flexible. Even if someone is busy with a job, they can still complete the degree without stopping their career.

 

MBA in Digital Marketing Course Eligibility Criteria

If you want to pursue an MBA in Digital Marketing, there are some basic eligibility criteria you need to meet. Let’s break it down clearly.

1. Bachelor’s Degree:

The first important requirement is that you need to have a bachelor’s degree. This degree can be in any subject, such as arts, science, commerce, or engineering. However, the degree must be from a recognized university or college. Without this degree, you cannot apply for the MBA program.

2. Entrance Exams

Most MBA programs, including Digital Marketing MBAs, require you to pass an entrance exam. Common exams include the Common Admission Test (CAT), Management Aptitude Test (MAT), and Graduate Management Admission Test (GMAT). These exams assess your skills in areas such as logical reasoning, quantitative skills, and verbal ability. You will need to achieve a certain cutoff score to be eligible for the next steps.

3. Interviews and Group Discussions

Along with entrance exams, you may also have to go through interviews or group discussions. These steps help the colleges see how well you communicate and work with others. In interviews, you may be asked questions about your background, interests, and why you want to pursue an MBA in Digital Marketing. Group discussions test your ability to express your ideas clearly and work in teams.

In short, to pursue an MBA in Digital Marketing, you need a bachelor’s degree, entrance exam scores, and sometimes, work experience. Also, be ready for interviews or group discussions. Once you meet these requirements, you’ll be all set to start your journey in the exciting field of digital marketing.

 

MBA in Digital Marketing Course Admission Process

The admission process for an MBA in Digital Marketing is quite simple but involves multiple steps. Let’s break down the process so you can understand it better.

1. Entrance Exams
   Most colleges and universities require students to clear an entrance exam. These exams help in selecting the right candidates. Popular exams include the CAT (Common Admission Test), MAT (Management Aptitude Test), and GMAT (Graduate Management Admission Test). These exams test your skills in areas like math, English, and reasoning.

2. Application Process
   Once you’ve decided which college you want to apply to, you will need to fill out the application form. The form can be filled online or offline, depending on the college. Make sure to fill in all the details correctly and attach the required documents like your educational certificates and identification proof.

3. Group Discussions & Interviews
   After clearing the entrance exam, many colleges will invite you for a group discussion (GD) and personal interview (PI). During this phase, they test your communication skills, confidence, and your ability to work in a team.

4. Final Selection
   Once the GD and PI are over, the colleges will make the final decision. They will consider your entrance exam scores, GD/PI performance, and sometimes even your past academic record.

5. Admission Offer
   If you are selected, you will get an admission offer. After accepting the offer, you will need to pay the required fees to confirm your place in the MBA program.

The admission process may vary slightly depending on the college, but these steps are usually common in most universities.

 

Top Entrance Exams for MBA in Digital Marketing Degree in India

Now, let us explore some of the most important entrance exams for students who wish to study MBA in Digital Marketing in India. These exams help colleges choose the right students. Although there are many exams, the following are the most common and useful.

• CAT (Common Admission Test):
  First of all, this is one of the most popular exams in India. It is very important because many top colleges use CAT scores to select students for their MBA in Digital Marketing programs. Therefore, if you are aiming for a top college, preparing for CAT is a smart step.
• MAT (Management Aptitude Test):
  Next, we have the MAT exam, which is also well-known. Many colleges accept MAT scores. Moreover, this exam tests your thinking, problem-solving, and understanding skills.
• XAT (Xavier Aptitude Test):
  In addition, the XAT exam is conducted by XLRI Jamshedpur. It is accepted by many good business schools. It checks how well you can understand English, solve math questions, and think clearly.
• GMAT (Graduate Management Admission Test):
  Besides Indian exams, you can also take the GMAT. This test is accepted by business schools all over the world. So, if you are planning to study MBA in Digital Marketing in another country, then this test is very useful.
• SNAP (Symbiosis National Aptitude Test):
  Finally, we have SNAP, which is done by Symbiosis International University. It is accepted by several of their colleges. This exam checks your number skills, data reading, and thinking ability.

 

MBA in Digital Marketing Course Fees

Now that you have learned about entrance exams, it is also important to know the fees of this course. While fees may differ, it is always good to understand what affects the cost.

To begin with, the college reputation plays a big role. If a college is well-known, then its fee is usually higher. Besides that, the duration of the course and the kind of facilities the college offers also matter.

Usually, the MBA in Digital Marketing fees in India are between INR 5 lakhs to INR 15 lakhs. However, some colleges may charge a bit more or less. So, before applying, it is always helpful to compare fees of different colleges. This way, you can pick the one that fits your budget.

Even though the cost may seem high at first, the course gives many good job chances. As a result, this is a smart investment for your future. If you choose the right program, then it can help you grow in your job and do well in the field of digital marketing.

 

MBA in Digital Marketing: Subject & Syllabus

The MBA in Digital Marketing program equips students with the knowledge and skills required to excel in the rapidly evolving field of digital marketing. Here’s an overview of the subjects and syllabus covered in this program:

1. Marketing Management: This subject provides a comprehensive understanding of marketing principles, strategies, and tactics, with a focus on digital channels.
2. Consumer Behavior Analysis: Students learn to analyze consumer behavior patterns and preferences to develop effective marketing strategies and campaigns.
3. Digital Marketing Strategy: This course covers the development and implementation of digital marketing strategies, including search engine optimization (SEO), content, social media, and email marketing.
4. Social Media Marketing: Students explore the role of social media platforms in marketing, including audience targeting, engagement strategies, and performance measurement.
5. Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising: This subject delves into the use of search engine advertising techniques to drive website traffic, enhance brand visibility, and generate leads.
6. Content Marketing: Students learn to create, distribute, and optimize content across various digital channels to attract and engage target audiences.
7. Web Analytics and Performance Measurement: This course focuses on using web analytics tools to track and analyze digital marketing campaign performance, measure ROI, and make data-driven decisions.
8. Mobile Marketing: Students explore the unique opportunities and challenges of marketing through mobile devices, including mobile app marketing, SMS marketing.
9. E-commerce Marketing: This subject covers strategies for driving traffic, increasing conversions, and optimizing user experience in e-commerce environments.
10. Digital Marketing Tools and Technologies: Students gain hands-on experience with various digital marketing tools and technologies commonly used in the industry.

Overall, the MBA in Digital Marketing curriculum is designed to provide students with a holistic understanding of digital marketing concepts, strategies, and tools, enabling them to effectively leverage digital channels to achieve business objectives.

 

MBA in Digital Marketing: Specialization

Now, let us explore the special areas you can choose while studying an MBA in Digital Marketing. These subjects help you focus on a certain part of digital marketing, so you can become an expert.

• Search Engine Optimization (SEO):
  This area is all about improving how a website looks on search engines. So, an SEO specialist works to make websites rank higher and bring in more visitors. As a result, the website becomes more popular.
• Social Media Marketing:
  This field uses platforms like Facebook, Instagram, and others to promote brands. Professionals in social media marketing plan and share posts. They also reply to comments to keep people interested.
• Content Marketing:
  This is about writing and sharing useful content. A content marketer creates blogs, videos, and stories. Therefore, people trust the brand and stay connected.
• E-commerce:
  Here, students learn how to sell things online. E-commerce experts take care of online stores. Moreover, they find smart ways to increase sales.
• Data Analytics and Metrics:
  This field teaches how to study numbers. People in data analytics use data to check what is working and what is not. Then, they help improve the marketing plan.
• Email Marketing:
  This field is about sending offers and news to people by email. Email marketers write messages to grab attention and increase clicks.
• Mobile Marketing:
  This is for reaching users on phones. Mobile marketers create ads that work well on mobile apps and browsers. Hence, they keep the brand visible.

 

Why Studying MBA in Digital Marketing is Important

Now, you may wonder—why is studying MBA in Digital Marketing so useful? Well, there are many strong reasons. Let’s see what they are.

• High Demand:
  As more businesses move online, the need for digital marketing experts grows fast. Because of this, students find many job openings after the course.
• Versatility:
  This course is useful in many fields. For example, you can work in e-commerce, healthcare, entertainment, or banking. So, you have many choices.
• Career Growth:
  With the right skills, you can get better jobs. Also, many students see higher pay and quick promotions after finishing the course.
• Entrepreneurship:
  If you want to start a business, this course helps a lot. Since it teaches you how to market online, you can promote your brand smartly.
• Stay Updated:
  The digital world changes fast. That’s why this course keeps you updated. You will always learn about the latest tools, trends, and strategies.

 

Salary After MBA in Digital Marketing Course in India

Let us now talk about salary. After you complete an MBA in Digital Marketing, many good jobs will be waiting for you. As India’s online world grows, so do career chances.

To begin with, freshers can earn between INR 4 lakhs to INR 8 lakhs per year. But with time, this can increase.

After gaining some experience, you may become a Digital Marketing Manager or Social Media Manager. These roles often pay between INR 8 lakhs to INR 15 lakhs.

As you grow more skilled, you might get top roles like Digital Marketing Director or Chief Marketing Officer (CMO). In such roles, the salary can go over INR 20 lakhs per year.

Also, there are many job options in this field. For instance, you can become a Digital Marketing Analyst, SEO Specialist, Content Manager, or Email Marketing Expert. So, this gives you many chances to earn more and move forward.

 

MBA in Digital Marketing Future Scope in India

Let us now look at the future scope of an MBA in Digital Marketing in India.

• Government Sector: First of all, there are many chances in the government sector. These days, government offices also use digital marketing to share messages with the public. So, this creates many jobs for people with digital marketing skills.
• Private Sector: After that, you can also work in the private sector. Many small and big private companies always need digital marketers. As more people use the internet, these companies want to grow their business online.
• Overseas Opportunities: In addition, you can work in other countries too. An MBA in Digital Marketing helps you get jobs in foreign companies. Some people even start their own companies in other countries after this course.
• Entrepreneurship: Moreover, you can become an entrepreneur. You can open your own digital marketing agency or become a freelance marketer. This way, you can use your skills and work for many clients.
• Emerging Technologies: Also, new tools and technology keep coming. So, the field of digital marketing will keep changing. If you keep learning, you will always find new job options.

Read More: How To Become A Good Manager? Unveiling the Secrets to Effective Leadership and High-Performing Teams

 

Career or Jobs Opportunities after MBA in Digital Marketing Degree

Now, let us look at some of the main job roles after this course.

Digital Marketing Manager: First, this job is about leading the marketing team. You will make plans and run online marketing campaigns.

SEO Specialist: Next, this job is about making websites show higher on Google. You will work to improve the search ranking of a website.

Social Media Strategist: Then, this person handles social media pages. They post content and make plans to grow followers on Facebook, Instagram, and more.

Content Marketing Manager: After that, this job is about making good content. You will write blogs, videos, and more to help brands talk to people.

Email Marketing Manager: Also, this job is about sending emails to customers. You will write emails about new offers, updates, and other news.

Data Analyst: In this job, you will study numbers and graphs. You will use data to check if the marketing work is helping the company.

E-commerce Manager: This person handles online shopping websites. You will work to get more sales and make the online store better.

Brand Manager: Last but not least, this job is about making sure people like the brand. You will create plans to keep a good image of the brand.

Government Jobs After MBA in Digital Marketing

There are also many government jobs after this course.

Public Relations Officer: First, you can work as a person who talks to the public. You will write news and updates for people using digital tools.

Social Media Manager: Also, many government offices need someone to handle their social media pages. You will post news and answer questions.

Digital Communications Specialist: Lastly, you can help make digital content like posters, videos, and messages for government departments.

Private Jobs After MBA in Digital Marketing Degree Course

Now, here are some private job options after this course.

Digital Marketing Consultant: In this job, you will guide companies. You will tell them how to make their online marketing better.

Online Brand Manager: This job is about keeping the brand looking good online. You will check that everything about the brand is clear and the same on all websites.

Digital Marketing Analyst: Here, you will study numbers and results. You will help the team make better plans by showing what is working and what is not.

E-commerce Director: Finally, this job is about leading all online store work. You will take care of the website, customers, and sales.

 

Top Companies Hiring MBA in Digital Marketing Graduates

After completing an MBA in Digital Marketing, many students wish to get good jobs. Luckily, there are many top companies that hire digital marketing graduates. These companies, in fact, always need fresh talent. So, if you are skilled, then you have a good chance.

Here are some top companies that are hiring now:

• Amazon
  Amazon is a big online shopping company. Therefore, it always looks for digital marketing experts. You may work on emails, ads, or even websites.

• Google
  Google is a dream company for many. So, it hires people for SEO, Google Ads, and digital work.

• Facebook (Meta)
  Facebook helps brands grow. Hence, it offers jobs in social media, content posting, and ad making.

• IBM
  IBM is a tech company. Thus, it needs experts in branding and digital work.

• Procter & Gamble (P&G)
  P&G is a global company. That’s why it hires marketing managers and media heads.

• Flipkart
  Flipkart is an Indian company. It gives jobs in digital ads, email marketing, and product selling.

In short, if you work hard and learn, then you can join these big companies.

 

Required Skills for MBA in Digital Marketing Course

An MBA in Digital Marketing needs many skills. Since this field changes fast, you must learn new things often. So, here are some key skills to help you grow.

• Digital Marketing Basics: First, you must learn the basics. These include SEO, email marketing, content marketing, and social media.

• Analytical Skills: You must know how to read and understand data. This helps you know what is working and what is not.

• Strategic Thinking: Next, you must make smart plans. Your work must match what the company wants and what the people need.

• Creativity: You should think of new and fun ideas. Because good ideas can make your work stand out.

• Communication Skills: Also, you must speak and write well. This helps people understand your message easily.

• Adaptability: Since things change quickly, you must be ready to change too. You should learn fast and try new tools.

• Project Management: You should also manage time and work well. This helps finish tasks on time and meet goals.

 

Certificate Courses after MBA in Digital Marketing Degree

After you complete your MBA in Digital Marketing, you can learn more by doing extra courses. These give you new skills. Also, they help you stay up to date.

• Google Ads Certification: Google gives this course. It teaches you how to use ads on Google search, YouTube, and other places.

• HubSpot Content Marketing Certification: This course teaches how to plan and share good content. It also helps you reach more people.

• Facebook Blueprint Certification: You can learn how to run ads on Facebook and Instagram. So, you can talk to more people online.

• Hootsuite Social Marketing Certification: This course shows how to manage many social media accounts. Also, you learn how to check your work.

• LinkedIn Marketing Certification: With this course, you can learn how to use LinkedIn for business and job posts.

These courses help you grow. Also, they show that you are ready for more. So, they make your resume better and help you get good jobs.

 

MBA in Digital Marketing or MBA in IT: Which is Better?

When contemplating between pursuing an MBA in Digital Marketing or an MBA in IT, it’s crucial to understand the unique advantages each course offers. Here’s a comparison to help you make an informed decision:

MBA in Digital Marketing Degree:

• Specialization in Marketing: Provides in-depth knowledge and expertise in digital marketing strategies, tools, and techniques to effectively promote products or services in the digital realm.
• High Demand: With the increasing digitization of businesses, there’s a growing demand for professionals skilled in digital marketing to drive online visibility, customer engagement, and revenue growth.
• Creativity and Innovation: Fosters creativity and innovation in developing and executing digital marketing campaigns, content strategies, and customer acquisition tactics to stand out in the competitive digital landscape.
• Analytical Skills: Enhances analytical skills to measure campaign performance, analyze consumer behavior, and derive actionable insights for optimizing marketing strategies and improving ROI.
• Versatility: Equips you with versatile skills applicable across industries, including e-commerce, advertising, social media, and content marketing, offering diverse career opportunities.

MBA in IT Degree:

• Technical Expertise: Provides comprehensive knowledge and expertise in information technology, including software development, network management, cybersecurity, and database administration.
• Problem-Solving Skills: Develops strong problem-solving skills to address complex technical challenges, optimize IT infrastructure, and ensure smooth operations.
• Innovation and Automation: Focuses on leveraging technology to drive innovation, automate processes, enhance efficiency, and gain a competitive edge in the digital landscape.
• Strategic Planning: Equips you with strategic planning and decision-making skills to align IT initiatives with organizational goals, drive digital transformation, and achieve business objectives.
• Job Opportunities: Offers diverse career opportunities in IT management, consultancy, project management, cybersecurity, and technology leadership roles across industries.
• Read more: What is MBA in IT Degree: Course, Subjects, Eligibility, Admission, Scope, Salary, Career, Job Opportunities, and More

Ultimately, the choice between an MBA in Digital Marketing and an MBA in IT depends on your interests, career goals, and desired skill set. Both courses offer valuable insights and opportunities for growth in the rapidly evolving digital landscape.

 

How to Choose Top MBA in Digital Marketing College?

Let us now look at how you can choose the best MBA in Digital Marketing college. Since there are many options, it is very important to think carefully before choosing.

• Accreditation: First, check if the college has approval from education boards. This is important because accredited colleges follow good standards.

• Curriculum: Then, look at the course. Make sure the curriculum matches your career goals. Also, it should cover all parts of digital marketing.

• Faculty: After that, check who is teaching. If the teachers have real experience, they can give you better ideas.

• Placement Record: Next, look at where past students got jobs. If the college has a good placement record, you may also get jobs in top companies.

• Alumni Network: Besides this, check if the college has a strong alumni network. They can help you get job tips and advice.

• Internship Opportunities: Also, find out if they offer internships. These give you real work experience, which is very helpful.

• Location: Finally, think about where the college is. If it is near big companies, it will be easier to find jobs.

 

Top Colleges for MBA in Digital Marketing Degree in India

Choosing the right college for pursuing an MBA in Digital Marketing is crucial for a successful career in this field. Here’s a look at some of the top colleges offering this program in India:

• IIM Jammu
  To begin with, IIM Jammu offers a great MBA course with digital marketing subjects. Moreover, it gives you strong skills and good job help too.

• Symbiosis Institute of Digital and Telecom Management (SIDTM), Pune
  Also, SIDTM offers a full MBA in digital marketing. Besides that, it has good placements every year.

• Lovely Professional University (LPU), Punjab
  Furthermore, LPU has a popular MBA in digital marketing. In addition, the campus is big and has good teachers.

• Jain University, Bangalore
  Moreover, Jain University offers a simple MBA in digital marketing. You can also choose from online or classroom options.

• Chandigarh University, Punjab
  In the same way, this university offers digital marketing with hands-on training. Also, it provides great support for internships.

• Amity University, Noida
  Next, Amity offers an MBA with a focus on digital marketing. Not only that, the course includes both theory and practice.

• UPES School of Business, Dehradun
  Likewise, UPES teaches digital marketing in a smart way. In addition, it helps with projects and job training.

• Manipal University, Jaipur
  Also, Manipal University includes digital marketing in its MBA course. Besides this, the campus is clean and the teachers are smart.

• MIT World Peace University, Pune
  Similarly, MIT-WPU offers MBA digital marketing with soft skills too. Plus, the placement record is very good.

• Shiv Nadar University, Uttar Pradesh
  Lastly, this university gives good learning in digital marketing. Moreover, it also helps students get jobs.

 

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Key Takeaway

To sum up, choosing an MBA in Digital Marketing is a great idea. Since this field is growing fast, it will give you many chances. So, you will learn useful skills and get ready for top jobs.

Moreover, this course helps you build a strong career. Also, it gives you a chance to earn well. Because of this, it can truly be your path to success.

Thank you for reading this easy guide. If you still have doubts, please reach out. We are happy to help you always. So, all the best for your bright future in digital marketing.